What chapter in the Vol I covers the Media Program?

The Media Program is covered in Chapter 9 of Volume I. This chapter focuses on the strategies and frameworks for utilizing various media to enhance recruiting efforts. It outlines the importance of media engagement in reaching potential recruits, building the Marine Corps brand, and effectively communicating key messages. This chapter often includes guidelines for leveraging traditional and digital media platforms to attract and inform the target audience about the opportunities and aspects of joining the Marine Corps.

Understanding the content of Chapter 9 is crucial for recruiters as it equips them with the necessary tools and techniques for promoting recruitment programs in a competitive environment. The insights from this chapter enable recruiters to create compelling media campaigns that resonate with young individuals considering military service.