What does the term "follow-up" refer to in the recruiting context?

In the recruiting context, the term "follow-up" specifically refers to maintaining communication with potential recruits after initial contact. This involves reaching out to prospects to answer any questions they might have, provide additional information about the recruiting process or the Marine Corps, and to reinforce interest in enlisting. Follow-up is a crucial step in the recruiting process as it helps build relationships, addresses any concerns that potential recruits may have, and keeps the lines of communication open, ultimately increasing the likelihood of them deciding to join.

The effectiveness of follow-up can significantly influence a candidate's decision-making process, making it essential for recruiters to consistently engage with prospects. This communication can take various forms, such as phone calls, texts, emails, and face-to-face meetings, and demonstrates the recruiter’s commitment to the prospect’s journey towards enlistment.