What is the importance of 'follow-up' after initial recruiting contact?

The emphasis on 'follow-up' after the initial recruiting contact plays a crucial role in establishing a strong relationship between the recruiter and the potential recruit. Maintaining engagement is vital to keeping the recruit interested and informed throughout the enlistment process. By providing timely answers to questions and addressing concerns, the recruiter helps to build trust and rapport, making the recruit feel valued and supported. This ongoing communication can help clarify any uncertainties about the enlistment process and the responsibilities that come with joining the Marine Corps. Such support is essential for fostering a positive emotional connection, which can ultimately influence the recruit's decision to enlist.

While gathering information for future strategies or reducing paperwork may have their place in the recruitment process, these do not capture the primary objective of follow-up engagement, which is to guide and facilitate the recruit's journey to enlistment. Pressure tactics are counterproductive and can damage the relationship, making it less likely for recruits to move forward positively.