What is the purpose of the "Recruiter Assistance Program" (RAP)?

The purpose of the "Recruiter Assistance Program" (RAP) is to leverage current Marines’ networks for potential recruits. This program encourages active-duty Marines to assist in recruitment efforts by reaching out to their personal connections and community networks, helping to identify promising candidates who may be interested in joining the Marine Corps. By utilizing the existing relationships and trust that Marines have within their communities, the program aims to increase the pool of potential recruits in a meaningful and effective way.

This approach underscores the importance of personal connections in recruitment, as individuals are often more receptive to the message about joining the military when it comes from someone they know and trust. The success of the RAP relies on the ability of Marines to communicate the values and benefits of serving in the Corps based on their own experiences, thereby fostering a positive and relatable image of military service.